The power of habit
We recently came across a book by Charles Duhigg, titled ‘The power of habit’. It’s an excellent read, but it was the chapter on ‘keystone habits’ that really caught our attention. If you don't know, a keystone is the center stone of a traditional curved stone bridge. It's the one that holds it all together. This chapter of the book explains that not all habits are equal. Some have the power to dramatically change people's lives by creating a ripple of good habits that filter down. One of the given examples of a keystone habit was running. When somebody starts to get into the habit of running, before long they start to think about what they’re eating. They become more patient, they sleep better and they may start to question whether or not they should be smoking.
For somebody that has many bad habits, but doesn't know where to start, this is empowering.
We believe that small actions can make a big difference. On its own, using a reusable coffee cup is not going to save the world, but if you get into the habit of using one, what else might you decide to do in order to reduce your carbon footprint? It’s a great place to start.