We’re thrilled to announce that we’ve partnered with #2minutebeachclean, a non for profit initiative that’s close to our hearts and based in the north Cornish town of Bude.
From the sale of every Turtle Cup, 50p is going towards them and their fantastic work.
Started by surfer and writer Martin Dorey in 2014, the movement asks people to do a quick beach clean - taking just two minutes - and then taking a photo of the litter you’ve collected, posting it on social media and tagging them.
His motto is: “Pick it, snap it, tag it. You’ll make a difference.”
He knows that, despite how busy we all think we are, we all have two little minutes to spend helping clear our beaches, to keep plastic and non-biodegradable items away from the water. He’s a firm believer that every single piece removed from beaches is another piece that won’t end up hurting sea life. And we agree with him too.
Last year, #2minutebeachclean launched an app to help people record our beach cleans more accurately.
It’s been used all around the world from Wales to Australia, and includes every continent - even Antarctica. It has a huge following and since the first post in December 2013, it’s grown to a whopping 85.7k tagged posts on Instagram, almost half a million mentions on Twitter.
In September 2015, the first of the company’s boards were put up at Crooklets beach in Bude. These boards are funded by surf shop, Surdfdome and Beach Care, and act as a little little picking station, complete with litter pickers and all the information you need to get started and get involved in the campaing.
Now, there are more than 250 around the country, as well as in Portugal and Greece, and Martin and his team send out between 5 and 15 of their boards around the UK.
Since that first board was put up, Crooklets beach has seen a reduction of 61% less litter.
Of course, it doesn't have to stop at just two minutes… or the beach either.
Follow them on Instagram, Twitter, Facebook and YouTube, and don’t forget to use the hashtag #2minutebeachclean.